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Developers
There is no better time than now to be a developer.
Web Services, hosted infrastructure, and availability of open tools and software have ensured that the only barrier to developer success is sheer creativity and focus on the user. While this has been true for web applications, voice application innovation has been adversely impacted by closed operator networks, proprietary APIs, and the lack of a well defined business model that kept the developer needs and benefits in mind.
Leverage Xtended and Marketplace to increase your reach.
Since its launch in March 2007, BroadSoft's Xtended initiative has taken on these challenges through a combination of three focus area: 1) Technology – Open RESTful interfaces to powerful voice features and functionality 2) Community - Offering a free online portal that removed any barriers to accessing and innovating with the Technology and 3) Commerce - An eCommerce enabled Marketplace that allowed developer innovation to be easily monetized. With Marketplace BroadSoft addresses the third and key component of any developer innovation - Monetization.
Build once, monetize everywhere.
The sole focus of the Marketplace is to connect you our developer to end-users belonging to more than 450 BroadWorks powered service providers with the idea of letting you easily promote and monetize your Xtended applications. Marketplace’s standardized on boarding process allows you to "onboard once and run every where" - opening up your on boarded application to every one of our 450 operators and a potential user base of 500 million end users.
In the past even getting the visibility of an operator was hard for small and medium developers, leave alone negotiating pricing and SLA, and actually supporting an application through its deployment on a telecom network. With Marketplace and Xtended marketing, you now have access to an unprecedented new monetization and distribution channel to millions of end-users with a single investment in onboarding your application.
